Önling Blog
14 days ago, our talented Mette Lundsted, appeared on morning television (GO’Morgen DK) to talk about two huge trends, namely knitwear and TV series - and specifically about the combination of the two disciplines. It was also at that time that our Magnum, Fluffy Fluffy and Freya patterns became truly famous as they were shown on TV;)
Today we invite you behind the scenes of our core business - namely the development of a new knit design, which eventually ends up in a finished knitting pattern that can be published to our customers in seven sizes from XS to 3XL. We have interviewed Katrine Hannibal, our chief designer and creative director, who gives us a unique insight into the process.
As a design company in Denmark, it is natural to lend yourself to both the Danish and the Nordic design tradition. But what does it mean that we design Nordic knitwear?