Natural Quality Materials


At Önling we put great emphasis on choosing high quality natural materials, so you can enjoy your purchase without worrying about harmful substances or overconsumption. Our collection consists of timeless designs, produced in small quantities and from environmentally friendly materials. This is our definition of slow fashion.

Our work is based on the premise that women wear 20% of their clothes 80% of the time. Our goal at Önling is to produce the 20% of clothes that you love to wear – i.e. your favorite clothes. This has also served as the key inspiration for our name, Önling, which is pronounced just like the Danish word for favorite – “yndling”.

Wherever we can, we use recycled materials or residue fabric from warehouses around the world – while never compromising with the strength or quality of the materials.

In addition to that, we have completely avoided plastic in our packaging, as we do not want to add anymore plastic to the struggling sea environment. Therefore, all our products are wrapped in recycled paper bags.

Natural quality material, shown by leaf icon